Butler, the Agency OS(S). An AI agent for your agency

Butler turns welance’s operating experience into an AI agent for cross-functional digital agencies and teams. Work with your projects, people and processes in natural language, backed by connected data, APIs and automated workflows.

From instructions to coordinated work

Describe what needs to happen in natural language and work with Butler on the next steps. Projects, Kanban boards, tasks, subtasks and comments provide the shared context that keeps conversations connected to delivery.

AI supports coordination. Your team keeps responsibility for decisions, commitments and outcomes.

One operational context for people and AI

Projects, clients and teams

Bring project information, client relationships, team members and resources together. Butler’s connected data gives people and AI a shared context for their work.

Delivery and operations

Connect development to deployment, service monitoring and ongoing maintenance. Keep the work visible across roles and through the full project lifecycle.

Natural-language access

Use everyday language to work with your agency’s information and processes. The conversation connects to the same operational data your team uses to manage delivery.

Natural language. Connected workflows.

Talk to your agency OS

Use Butler as an AI agent for the day-to-day work of a cross-functional team. Natural-language instructions connect to structured information and the workflows behind your projects.

Connect the tools you already use

APIs connect Butler with tools such as GitLab and Clockify, bringing development, time tracking and agency operations into the same context.

Keep responsibility clear

Build automation around defined roles, permissions and approval steps. Your team decides how work moves forward and remains accountable for the result.

From the first task to long-term ownership

Projects & tasks: Coordinate Kanban boards, comments, subtasks and the people responsible for the work.

Services & infrastructure: Keep track of services, deployments and infrastructure health throughout a product’s life.

Time, invoices & agreements: Connect time tracking, invoicing and service-level agreements to the projects they support.

Development, staging & production: Manage environments and deployment workflows with clear ownership at each step.

Meet your agency’s AI agent

We began building Butler for the AI era: an agency operating system with connected data, APIs and automated workflows at its core. Today, natural language makes that foundation accessible as an AI agent for the people who build, maintain and take responsibility for digital projects.

Enter Otto, welance’s ButlerOS →