Symbiosis of agency services and freelancer expertise

welance combines the advantages of agency services with independent experts. We are not an anonymous recruiter or a platform. We are an established team of 30+ people, well-connected, emphatic and with several decades of project experience. We can be booked individually or realize holistic digital projects as an agency.

We are

Technology driven. With heart.

We are engineers, entrepreneurs, designers, consultants and marketing experts. We are variable teams for diverse clients - progressive startups, established corporations and NPOs. We love technology. Our goal is to make ourselves superfluous and our customers capable of acting - in a sprint or in a multi-year marathon.

Team & Structure

One for all.

We work in projects of one to 20 people. Through shared workflows, we can scale teams and organize short-term support if required. Welance manages, invoices and coordinates the project in consultation with the client. Both individual experts and the team as a whole agency can be booked.

How we work

Remote, but still very close.

Our decentralized teams work from Italy, Germany, Brazil and all over the world. Thanks to our "remote first"-philosophy, we have mastered a variety of tools and techniques and their appropriate use.

What we value

New normal since 1999

The balance between autonomy and community is the foundation for us to create the perfect harmony of creativity, strategic thinking, and efficiency. "Individual but not alone" was our founding idea and continues to provide the framework for our employees to unfold even today. We have been living and promoting this approach for over 20 years, supporting its establishment as the "new normal."

2026

The AI era.
Our methods become products.

In 2026, welance enters the AI era and turns its own way of working into products.

We are building welance /directory as our digital counterpart: a speed-dating application for digital projects and responsible, cross-functional teams. It digitises our methods and processes, helping projects meet the people who can build, maintain and take lasting responsibility for them.

Butler, the Agency OS(S), now works through natural language as an AI agent for digital agencies and teams.

Alongside RadarPA.it, piazzainfesta.it and rural-pop-up.com, our internal products put our core focus into practice: cloud, data sovereignty, AI, independent and freelance work, and rural development.

2024

Butler, the Agency OS(S).
Built for the AI era.

In 2024, we release Butler, the Agency OS(S), built from more than a decade of running a flexible digital agency. As generative AI gains momentum, we are already laying the foundations for an agency that can work with it: connected project data, APIs, automated deployments and shared workflows.

Those foundations now enable Butler to work through natural language as an AI agent for cross-functional digital agencies and teams—while people remain responsible for decisions and delivery.

Discover ButlerOS · Enter Otto, welance’s ButlerOS

2022

New roots in Berlin and Piemonte

In 2022, our Berlin team moves into Kreatur Workspace at MOOS, a creative hub near Treptower Park where people work at the intersection of society, technology, design and new ways of living.

We also found welance Ventures Italia SRL, giving our collaboration a home in another EU country that is already part of our lives and community. With roots in both Germany and Italy, it is a natural next step.

Our Italian base starts simply: two desks at Doi Fagnàn, a private country house in rural Piemonte that also welcomes holiday guests. A small beginning that brings our digital work closer to the countryside, connecting independent work, hospitality and rural life.

Moos Coworking Space Berlin

2020

Really remote. Hello countryside.

The dynamics of Corona enabled great opportunities to re-adjust the ways of work, live and communicate. Our members have always been on the road and proved that remote work works. We support rural impact hubs like Coconat, Hof Prädikow, Netzwerk Zukunftsorte from day one and many members have settled in rural areas across Europe. 2021 was the perfect moment to say goodbye to our beloved coworking space and Berlins never ending rising rents. Thank you Waldemarstraße - we'll keep you in our hearts.

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2018

Never stop learning

For independent professionals everyday is day 1. We foster collaboration and exchange of knowledge. We’re here to stay curious and share trends, insights and learnings across our studios. Driven by our CTO & Co-Founder Enrico we regulary implement state-of-the-art technologies & workflows and share the learnings within our community and so called welance pills 💊💊.

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2016

Freelancers Unite

There used to be a time when people asked "so, you didn't get a real job" when Freelancers told about their work-life. This always has been bullshit - but how to change things?! We raised our voices and supported political campaigning with space and manpower. We're very proud to have kickstarted the Freelancers movement and Freelancers associations across Europe from the very beginning.

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2012

How does the agency of the future look like?

In 2012, we questioned the classic “agency model”. We wanted a binding network of freelance experts to implement complex projects and still be able to offer the service and commitment of an agency. In other words, we wanted to combine the best of both worlds. We started with a team of four members and founded a coworking space with 25 workstations in the heart of Berlin Kreuzberg.

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